Selling is a noble profession. Why? Because it satisfies the needs of the buyer. Think about it…a doctor cures the patient, an engineer repairs a machine and an architect builds your house. The salesman serves the needs of the buyer.

You don’t believe it don’t blame yourself. In India, because of shortages and a controlled economy, we haven’t had much experience of competition, where our businessmen have to really put in an effort to sell. But times are changing fast. Now business & success depends more and more on a really professional sales effort.

The difference between a professional and a non-professional is that a professional thinks of his profession first. The criterion for professionalism in selling is the ability to think rationally of your prospect – his needs, expectations and capabilities. Like a doctor or an engineer, a professional salesperson uses a variety of skills.